Consumer confidence buoyed by post-election bounce

shoppers

Consumer confidence rallied in December as the Conservative Party’s election victory boosted shopper sentiment about the UK’s economic future.

Although consumer confidence remained in negative territory at -11 in December, that marked a three-point improvement from November’s score of -14, according to the latest data from GfK.

Sentiment surrounding the UK’s general economic situation over the next 12 months improved seven points month-on-month to -27. That also marked an 11-point increase year-on-year.

Consumers also felt more buoyant about their personal finances in 2020. That measure improved two points month-on-month – and four points compared to December 2018 – to 3.

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