Total sales for 2019 were the “worst on record” as the retail sector limped to the end of the year when Black Friday distortions were taken into account.
In the 12 months of 2019, retail sales fell 0.1% across the sector, compared with 1.2% growth in 2018, according to the latest figures from the BRC-KPMG Sales Monitor.
On a total basis for December, sales increased 1.9% year on year, but the BRC said when taking November and December together – “to iron out the Black Friday distortions” – total sales actually declined 0.9% year on year.
On a like-for-like basis, December sales increased 1.7% on 2018 but, again, fell 1.2% with the preceding November and Black Friday dates taken into account.
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