Yields surprise and underline how Black Friday is still evolving as a shopping day in the UK, changing from year to year.

Footfall rose by 2% against Black Friday last year, compared with a forecast fall of 5% and a drop of 4.5% last year when it moved to online offers in big way for the first time.

This unexpected rise in shopper visits to destinations was a consequence of a lower than predicted rise in online purchasing, rising by just 6.7% against Black Friday last year, compared with a forecast of 25% and a rise of 31% in 2015.

Also surprising was the performance of high streets, which with a rise in footfall of 2.8% recorded a greater increase in footfall than either retail parks or shopping centres (just +0.8% and +1.4% respectively).

Footfall post-5pm rose more than it did between 9am and 5pm. It rose 3% between 5pm and midnight, compared with just 0.4% between 9am and 5pm, suggesting that shoppers were combining trips to retail destinations with leisure activities, such as eating out.

The Springboard footfall index covers more than 1 billion flows across the UK between high streets, shopping centres and retail parks. 

Online transaction data from PCA Predict.

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