Black Friday boosts sales in ‘strong’ November, say BRC-KPMG

Black Friday labels

The latest BRC-KPMG sales figures registered a welcome boost for retailers in November.

Retail sales figures increased 0.9% on a total basis in November after adjustments for Black Friday were taken into consideration.

This is above both the three- and 12-month averages of 0.0% and 0.2% respectively. On a like-for-like basis, UK retail sales increased 0.4% during the period.

During the three months to November, food sales increased 0.3% on a like-for-like basis and 1.3% on a total basis; however, this was below the 12-month average growth of 1.5%.

Throughout the same three-month period, non-food sales in the UK fell 4.3% on a like-for-like basis and 4.1% on a total basis. This was below the 12-month average fall of 1.7%.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.