Black Friday boosts sales in ‘strong’ November, say BRC-KPMG

Black Friday labels

The latest BRC-KPMG sales figures registered a welcome boost for retailers in November.

Retail sales figures increased 0.9% on a total basis in November after adjustments for Black Friday were taken into consideration.

This is above both the three- and 12-month averages of 0.0% and 0.2% respectively. On a like-for-like basis, UK retail sales increased 0.4% during the period.

During the three months to November, food sales increased 0.3% on a like-for-like basis and 1.3% on a total basis; however, this was below the 12-month average growth of 1.5%.

Throughout the same three-month period, non-food sales in the UK fell 4.3% on a like-for-like basis and 4.1% on a total basis. This was below the 12-month average fall of 1.7%.

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