Multichannel retailers performed well in IMRG’s top 50 online retailers ranking, with a number of high street brands rising in the rankings in April.

Top 50 online retailers

For 2016’s ranking, click here.

Around three-quarters of brands that climbed the ranking in 2015 have a physical store presence. John Lewis, Marks & Spencer, Debenhams, Next and Boots all climbed the list compared with a year ago, while the overall biggest riser was Wickes, up 11 places.

AVG and Telefonica O2 were the biggest fallers this time, dropping 10 places apiece. Followed by Lastminute.com (-8) and Matalan (-7). Other fallers in the list include Sainsbury’s (-6), New Look and Asos, both down 5 places from April 2014

RankingBrandRanking in April 2014Movement YoY
1 Amazon UK 1
2 Argos 3
3 Apple 2
4 Tesco 4
5 Marks & Spencer 8
6 B&Q 9
7 Asda 5
8 Netflix 11
9 Next 10
10 Currys 18
11 John Lewis 12
12 Asos 7
13 Debenhams 15
14 Thetrainline.com 13
15 Easyjet.com 16
16 National Rail 14
17 Thomson 21
18 Expedia 24
19 AVG 6
20 Sports Direct 22
21 Boots 26
22 Ryanair 19
23 Homebase 29
24 Very 27
25 New Look 20
26 Screwfix.com 32
27 Telefonica O2 17
28 Hewlett Packard 35
29 Sainsbury’s 23
30 IKEA 25
31 House of Fraser 31
32 Wickes 43
33 Ticketmaster UK 28
34 British Airways 30
35 River Island 34
36 H&M 44
37 Halfords 36
38 JD Sports 38
39 Cineworld 45
40 Boohoo.com 48
41 Lastminute.com 33
42 Premier Inn 41
43 National Express 46
44 Carphone Warehouse 42
45 Dixons 40
46 Matalan 39
47 Game 49
48 Travelodge 52
49 BHS 56
50 eDreams 50

Source: comScore MMX

The ranking is created by tracking visitors based on comScore’s MMX online audience measurement technology of those selling goods and services within the IMRG Capgemini Index Classification. This list is based on UK visitors from desktops and laptops in April 2015. The list excludes eBay, marketplace and price comparison / aggregator websites. For more information, visit the IMRG site.

Top 10 clothing retailers by phone and tablet traffic, April 2015

 SmartphoneTablet
1 ASOS ASOS
2 Next Next
3 New Look New Look
4 Boohoo.com Clothing at Tesco
5 H&M Boohoo.com
6 Clothing at Tesco H&M
7 River Island River Island
8 Everything 5 Pounds Top Shop
9 Nike Clarks
10 M and M Direct Dorothy Perkins

Source: comScore Mobile Metrix, app & browser combined

Only two of the top 10 clothing retailers by tablet are pureplay, however this rises to 4 in the smartphone rankings.

Tina Spooner, chief information officer at IMRG said: “It is interesting that young fashion brands dominate the top 10 apparel smartphone and tablet rankings and, with almost two-thirds of traffic to clothing websites now coming via mobile devices, it is evident that retailers are increasing their investment in mobile optimisation and apps.”