Multichannel retailers performed well in IMRG’s top 50 online retailers ranking, with a number of high street brands rising in the rankings in April.
Around three-quarters of brands that climbed the ranking in 2015 have a physical store presence. John Lewis, Marks & Spencer, Debenhams, Next and Boots all climbed the list compared with a year ago, while the overall biggest riser was Wickes, up 11 places.
AVG and Telefonica O2 were the biggest fallers this time, dropping 10 places apiece. Followed by Lastminute.com (-8) and Matalan (-7). Other fallers in the list include Sainsbury’s (-6), New Look and Asos, both down 5 places from April 2014
|Ranking||Brand||Ranking in April 2014||Movement YoY|
|5||Marks & Spencer||8||↑|
|31||House of Fraser||31||–|
Source: comScore MMX
The ranking is created by tracking visitors based on comScore’s MMX online audience measurement technology of those selling goods and services within the IMRG Capgemini Index Classification. This list is based on UK visitors from desktops and laptops in April 2015. The list excludes eBay, marketplace and price comparison / aggregator websites. For more information, visit the IMRG site.
Top 10 clothing retailers by phone and tablet traffic, April 2015
|3||New Look||New Look|
|4||Boohoo.com||Clothing at Tesco|
|6||Clothing at Tesco||H&M|
|7||River Island||River Island|
|8||Everything 5 Pounds||Top Shop|
|10||M and M Direct||Dorothy Perkins|
Source: comScore Mobile Metrix, app & browser combined
Only two of the top 10 clothing retailers by tablet are pureplay, however this rises to 4 in the smartphone rankings.
Tina Spooner, chief information officer at IMRG said: “It is interesting that young fashion brands dominate the top 10 apparel smartphone and tablet rankings and, with almost two-thirds of traffic to clothing websites now coming via mobile devices, it is evident that retailers are increasing their investment in mobile optimisation and apps.”