AI, Prime Day and heatwaves key factors driving UK online spend in 2026
Every year we see a mixed picture of consumer spend, but there are some factors that always seem to drive purchases. Warm weather, the summer of sport, Christmas, Black Friday, and other seasonal events often see consumers open their purses that little bit more.
Before we get into the all important peak trading season, Adobe Digital Insights (ADI) has accumulated data consisting of tens of billions of visits to UK retail websites each month, over 100 million product SKUs and 18 product categories to lift the lid on how the UK has shopped online between January 1 and August 31 this year.
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