Daniel Fanshawe
Daniel Fanshawe is senior client director, media, at Kantar Insights UK & Ireland
OpinionâKeeping it real is essential when venturing into social commerce such as TikTok Shopâ
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantarâs senior client director Daniel Fanshawe