Primark is introducing a sensory-friendly shopping hour in stores across Britain as part of its commitment to create a more accessible shopping experience for customers.
The retail giant is making a series of adjustments for the first hour of trading every Saturday to better support shoppers with sensory sensitivities, including neurodivergent customers.
The initiative includes reduced noise levels, reduced till sounds, specially trained colleagues on hand to provide assistance and making no store announcements during the period.
The launch follows a successful pilot in 26 stores in the East Midlands and North East of England.
Primark UK retail director Kari Rodgers said: “Everyone should feel comfortable and confident when shopping in our stores.
“We know that for some customers, the busy nature of retail environments can be overwhelming, so we’re proud to be introducing sensory-friendly shopping hours across all our stores in Great Britain.
“The positive response to our pilot programme showed the difference small changes can make, and this rollout is an important step in ensuring Primark stores are welcoming and accessible spaces for all.”
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