How retailers can entice cash-strapped shoppers to spend in 2024
Shoppers may not be hitting the high street or splashing out on big-ticket items, but household spending has jumped sharply over the past year owing largely to price rises
Almost half (48%) of consumers in our survey have seen monthly household spend increase significantly year on year, while 34% have seen a slight rise. Just 6% report no change.
As one respondent says, while their “spend is the same, I get less for my money… council tax plus gas and electricity equals half my monthly income now”.
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