‘Greater discounting drove Black Friday sales for retailers getting the balance right’
By 
Erin Brookes2022-12-20T06:30:00
Price reductions need to be significant to lure shoppers at present and managing value perceptions and profitability is a tough line to walk, says Alvarez & Marsal’s Erin Brookes
It is no secret that customers look for value when they shop. But as the cost-of-living crisis chips away at consumer spending power, the perception of value is shifting.
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