‘Greater discounting drove Black Friday sales for retailers getting the balance right’

Half price sale sign in store

Price reductions need to be significant to lure shoppers at present and managing value perceptions and profitability is a tough line to walk, says Alvarez & Marsal’s Erin Brookes

It is no secret that customers look for value when they shop. But as the cost-of-living crisis chips away at consumer spending power, the perception of value is shifting.


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