Data: Majority of customers don’t plan to buy products this Black Friday

Black Friday neon sign

After a year of Brexit red tape, staff shortages and supply chain issues, many retailers would have been hoping for a bumper Black Friday period. However, exclusive research for Retail Week has found the majority of UK consumers are not planning on making any major, discretionary purchases this year.

Data provided to Retail Week by Walnut Unlimited has found 52% of shoppers are not planning on spending this Black Friday, compared to 48% of respondents who said they were. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.