Data: Majority of customers don’t plan to buy products this Black Friday

Black Friday neon sign

After a year of Brexit red tape, staff shortages and supply chain issues, many retailers would have been hoping for a bumper Black Friday period. However, exclusive research for Retail Week has found the majority of UK consumers are not planning on making any major, discretionary purchases this year.

Data provided to Retail Week by Walnut Unlimited has found 52% of shoppers are not planning on spending this Black Friday, compared to 48% of respondents who said they were. 

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