Bargain Booze goes for the jugular with ‘Aldi Shmaldi’ ad campaign

With the tag line “for people who like bargains and brands”, the advert shows well-known brands alongside Aldi own-brand alternatives, which cost the same price. The campaign aims to show that Bargain Booze stocks “quality” branded products at low prices.

Bargain Booze said it was a “cheeky twist on recent supermarkets’ advertising campaigns”.

Carol Savage, chief customer officer, said that the ads “reflect the humour and personality of the Bargain Booze brand”.

She said: “We deliver low prices and exceptional customer service, while having some light-hearted banter along the way.”