‘As a second lockdown looms, here’s what shielded shoppers would love from retailers’

Waitrose food parcel delivery

New restrictions are a stark reminder that the pandemic is not over. Shielded shopper and retail analyst Michael Lieblich shares his experience of what retailers are doing well and what they could do better for vulnerable customers.

Since my call for retailers to collaborate in order to feed the shielded, the response and co-operation of retailers and the ingenuity they have shown has been amazing. It is a true testament to the 3 million retail staff who have become an ever-more essential part of the tapestry of our lives.

In England alone, there are more than 2.23 million shielded patients, lots of whom are still at home following medical guidance and that of charities. 

That also excludes local lockdowns and, as the pandemic looks likely to worsen, I thought it would be helpful to share some ideas on how to help look after the shielded, as well as the changing face of retail.


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