Analysis: What does shopper behaviour on Black Friday mean for Christmas?

Regent Street Christmas lights

From surprisingly strong in-store results to the rise of the indies, shopper behaviour this Black Friday has produced some key lessons for retailers ahead of Christmas

As the dust settles on Cyber Monday, a picture of Black Friday weekend is beginning to take shape. 

Retailers are reporting stronger than expected results, dispelling the idea that the cost-of-living crisis would lead to a ‘Bleak Friday’ instead. But what does the weekend’s activity tell us about shoppers – and what might it mean for all-important Christmas trading?


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