Electrical retailer Currys has brought some cheer to downcast England fans with a decision to recognise Frank Lampard’s incorrectly disallowed goal against Germany as part of its World Cup promotion.

The retailer, part of electricals group Dixons (which is changing its name from DSGi) , launched a promotion in April promising to give fans £10 cash back for every England goal when they bought a TV worth £599 or more.

As debate around the disallowed 39th minute goal continues to garner headlines, Currys said it disagreed with the decision of referee Jorge Larrionda and linesman Mauricio Espinosa, and that fans would be entitled to an extra £10 on top of the £30 they will receive for goals against the USA, Slovenia and the team’s first goal against Germany.

Currys marketing director, Niall O’Keeffee, said: “Like every other England fan, and pretty much every person around the world who watched the match, we believe that Frank Lampard scored a legitimate goal on Sunday.

“We promised our customers £10 back for every goal the team scored, and we stand by that, so we’re officially recognising it and will be giving all eligible customers a free £10 gift voucher for the goal that got away.”

The decision means that Currys - which fully hedged the promotion - will pay out “hundrends of thousands of pounds extra”.

The England team scored 34 goals in the World Cup qualifying rounds but managed just three, plus the disallowed goal, over the four games it played at the finals.