Crabtree & Evelyn is creating a board-level marketing post to help steer UK expansion plans.
The retailer, owned by Malaysian conglomerate KLKB, has 40 shops and 480 wholesale accounts in the UK. It has identified potential for up to 100 solus stores. UK sales have doubled over the past decade.
'This is an exciting time for Crabtree & Evelyn and we see opportunity to build the brand here,' said Crabtree & Evelyn managing director Mike Torrance. 'We have ambitious plans for future growth and believe this appointment will strengthen our senior team.'