Shop prices fall in June as coronavirus hammers sales

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Shop prices fell for the 13th consecutive month in June as retailers discounted swathes of products amid the coronavirus crisis.

Prices fell a further 1.6% in June compared to the same month the previous year, according to the latest data from the BRC and Nielsen.

The decline represented an acceleration on the 12-month average drop in prices of 0.8% and the six-month average of 1.2%. It did, however, mark a slowdown from the 2.4% drop in prices recorded in May.  

Non-food prices tumbled 3.4% year on year in June, as fashion, electricals and general merchandise retailers looked to shift excess stock at knockdown prices.

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