Bargain Booze owner Conviviality Retail has ended its search for a chief operating officer by hiring Amanda Jones, who presently holds the same role at Nisa.

Jones will take on the position on December 1, 2014. The appointment comes after Conviviality Retail decided to replace its franchise director role with a chief operating officer position after the departure of Keith Webb in July.

Jones has acted as chief operating officer for Nisa since early 2013 and during her time is credited with leading the drive to “effect transformational change” within the business.

Diana Hunter, chief executive officer at Conviviality Retail, said: ”She brings with her an impressive track record in the independent retail and convenience segment, which is highly relevant to the company at this stage in its development.

“Her appointment is key for Conviviality and adds further credence to the growing momentum which is inherent within the business as we work towards our aim to be regarded as the UK’s leading value off-licence and convenience retailer.”

Jones has worked in the retail sector for more than 27 years and has previously held senior roles at Marks & Spencer and Waitrose.

She spent 12 years at Marks & Spencer where she rose to business development manager for the international franchise group before being hired by Waitrose in 2002, where she worked on delivering new retail formats before being appointed as head of development.

Conviviality Retail listed on the stock exchange in July 2013 and in its first set of full-year results since floating it posted a 31.5% surge in pre-tax profit to £9.3m in the year to April 27, 2014.

Sales fell to £355.7m from £371.8m the previous year, which Conviviality said was in line with its store rationalisation programme.