Oddbins boss Ayo Akintola aims to take the naked walks out of wine drinking.
When launching the retailer’s second amateur wine-tasting competition, The Palate, last week, he said: “Consumers shouldn’t be intimidated by descriptions of wine tasting, like chilled gooseberry posset, or walking naked through the long grass, or anything else as pretentious.”
What’s the most ridiculous wine-tasting metaphor you’ve come across? Leave your entry in the comment box below. A bottle of Champagne, from Oddbins of course, for the best one.