Jessops is a photography specialist that collapsed into administration back in 2013 but was subsequently resurrected by Dragons’ Den star Peter Jones. He went on to open more than 50 stores nationwide, including concessions in Sainsbury’s. Store closures could be on the cards, however, after the property arm of the business entered administration at the end of 2019.
Under Jones, Jessops has become a truly multichannel retailer. It has also prioritised investment in its new photo design format stores, which place greater emphasis on product personalisation and staff expertise. The stores have become much more interactive and offer additional services such as photo printing and photography courses.
Alongside its multichannel strategy, Jessops’ tech team is also charged with enabling new services that the retailer hopes will allow it to beat – or at least co-exist with – Amazon. Its recently relaunched Jessops Photo website significantly enhances the range of customisable products on offer and aims to broaden its appeal to smartphone camera users, for example.