Dorothy Perkins sits alongside Topshop, Burton, Miss Selfridge, Wallis and Evans in Sir Philip Green’s Arcadia group.
The women’s fashion retailer offers affordable, feminine, stylish products, allowing customers to create entire outfits via its range of clothes, shoes, bags, coats and jewellery.
Versatility is key to the brand, with the retailer offering dedicated tall, curve, petite and maternity ranges with a focus on providing a flattering fit.
Starting life as Ladies Hosiery and Underwear Limited in 1909, Dorothy Perkins has evolved over the years to be a feature of many high streets, complemented with its website and boasting a growing global presence with outlets in countries including Australia, Cyprus, Turkey and Singapore.
The brand has had some big names backing it up, including Kim, Khloe and Kourtney Kardashian, launching an exclusive Kardashian Kollection fashion range in 2012.
Debenhams and former Arcadia brands Dorothy Perkins, Burton and Wallis all suffered losses in their first year under Boohoo ownership.
Asos and Boohoo – two fast fashion etail giants who have stormed through the pandemic, picking up struggling competitors as they go. But, in five years’ time, who will be the bigger powerhouse?
After a stellar year in which the fast fashion etailer reported over £1.7bn in sales, and acquired six well-known brands, Boohoo has unveiled plans to keep its momentum going.
Fashion etailer Boohoo has acquired office premises in central London that will provide a base for 600 people.
Boohoo has finalised the purchase of Arcadia’s Wallis, Burton and Dorothy Perkins brands out of administration.
Advertisement
