Card Factory

Card Factory is the UK’s largest specialist greetings card retailer. Founded in 1997 by Dean and Janet Hoyle with the initial target of opening 500 stores, the retailer now trades through more than 950 outlets throughout the UK.

Selling greeting cards, gifts and party products, Card Factory is pitched at the value end of the market. Its first move online came through the acquisition of personalised card and gift website gettingpersonal.co.uk in 2011. Since then, the core Card Factory website has become transactional as well and also includes the ability to personalise cards.

The retailer has been listed on the London Stock Exchange since its successful IPO at the end of 2014.

Expanding at a rate of around 50 stores a year for the foreseeable future, Card Factory is set to continue to make market share gains at the expense of competitors such as Clinton Cards, Paperchase, Scribbler, Moonpig and others.

Card Factory has been working in partnership with Macmillan Cancer Support since 2006 and has raised over £5m for the charity.

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