Allbeauty is an online beauty and fragrance specialist. It offers a wide range of brands at attractive prices, backed up by strong customer service.
Originally Cheapsmells.com, it was rebranded to reflect the growing variety of beauty products on sale on its website. The retailer has grown rapidly since it was founded in 2004, turning over an estimated £84m in 2018 thanks to strong Black Friday sales
The majority of sales are made online, but the retailer also operates two salon-style shops – one in Guernsey, one in Southampton – combining product sales with high-end beauty treatments.
Technology plays a fundamental role at the heart of Allbeauty’s business, and it is currently focusing on customer acquisition and driving engagement, with personalisation another big priority.
Allbeauty was voted the best online shop by Which? In 2016 and 2017, with customers praising its speedy delivery and good selection of products.