A Comet spokeswoman said the site has “received some marketing activity of late to increase awareness”, but declined to provide further details. Comet bought electricals chain Laskys in 1989 and closed most of its 59 stores, rebadging 11 as Comet.
The spokeswoman said that although Comet, part of European group Kesa, has owned the Laskys name since the late 1980s, it had been dormant until a few years ago, when it was used as “an experimental platform as a pure-play online retailer”.
The decision to promote the web site, which favours a price-led proposition, contrasts with Comet’s push to drive sales through a service-led offer in its stores and on Comet.co.uk.
The spokeswoman said: “Laskys is not part of Comet’s core business. Laskys is run as a separate business with its own proposition.”
Pali International analyst Nick Bubb said: “It makes sense to use a dual brand approach to go aggressively online with a price-led offer to maximise market share, without compromising Comet’s service-led approach, but will people trust the brand name?”