Comet is plotting to become the UK’s first major electricals retailer to introduce social networking to its web site. It is believed the functionality will enable customers to share their views on products, videos and how to get the most out of their technology.
Social networking has become a retail buzz phrase over the past 12 months. This year, Mothercare launched its social networking site, Gurgle.com, and entertainment giant HMV will launch its own in September. Last year, Waitrose introduced social networking on its revamped site.
A Comet spokeswoman said that no decision had been taken and declined to comment on any social networking plans. But she added: “Comet is keen to utilise advancements in technology through the customer experience.” A spokesman at DSGi said: “We have no immediate plans to focus on social networking.”
Planet Retail non-food analyst Greg Hodge said social networking would work best for Comet customers in the context of TVs, computers and MP3 players, but not white goods. He said: “I can see people logging on to talk about the benefits of a laptop, but not a tumble dryer. Comet’s web site has been one of its key growth areas in the past few years.”
Last month, the world’s largest electricals retailer Best Buy launched a free online technology support service through a partnership with e-tailer Fixya, which will allow Best Buy and Geek Squad customers to help each other out with support issues.
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