Recent trading above market expectations for department store retailer
Department store chain Beales has released a trading statement that sales have exceeded market expectations for the 52 weeks ending October 30, 2004. In the 7 weeks to October 30, 2004, the retailer said that sales were 1.4 per cent above the previous year.

Beales said that the boost was caused by its Southport store doing well following its refurbishment, as well as the addition of fashion ranges for young shoppers in all stores except Winchester. Womenswear and homewares also performed well and a concentration on stock management benefited cash flow.

Beales chief executive Allan Allkins said: 'We have worked hard to improve our assortment mix, control our stock levels and our expenditure. Coupled with the implementation of our business plan changes, we are beginning to see the fruits of our work.'