Clinton Cards is developing a loyalty card for launch next year as ramps up its multichannel plans with a website rebrand next week.
Currently in its early stages of development, the loyalty card will enable customers to collect points to receive money off products while it will also enable the retailer to recommend relevant products, offers and events to the customer.
Clintons marketing director Tim Fairs declined to reveal the name of the loyalty scheme.
The greetings card retailer, which was bought out of administration by a subsidiary of US greetings card giant American Greetings in June, will begin an overhaul of its website with a rebrand next week, switching it from the previous Clinton’s orange branding to the new red model.
It will then relaunch the website to make it more “premium” in March next year when it moves to a new platform. This will enable it to eventually offer click-and-collect and order-in-store options.
“We want to use online to push sales in store and vice versa,” said Fairs.
He added: “The plan is to make online circa 10% of the company’s sales and we’re not there yet, so there is plenty to be getting on with. We will focus on driving conversion rates. We’ll see a much better range of gifting online, which we think will result in customers spending more on each transaction.”
The website will feature new gifting and stationery ranges as well as brands such as Disney and Willow Tree. It will also relaunch its personalised service which it had to put on hold due to the sale of the company.