Swedish homewares retailer Clas Ohlson has launched a transactional website in the UK.
The website, clasohlson.com, follows “successful” launches in Sweden and Norway. The retailer, which opened its first UK store in November 2008, also plans to open a transactional website in Finland by late summer.
Clas Ohlson UK managing director Mark Gregory said: “Our investment in e-commerce is a vital part of our long-term UK strategy.
“By allowing greater accessibility we will reach even more customers and make their lives a little easier with our extensive product range and focus on customer service.”
The website will include services such as ‘how to’ guides across different interests from DIY to leisure activities and a live web chat with the customer service team.
A spare parts service will also be available to help customers save money and be more environmentally friendly by extending the life span of their products.