TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
The sport, which will on terrestrial TV channels from November 12 in 40, 30 and 20 second slots, features “a daredevil gift… on a very specific mission: to gift like he’s never gifted before”.
The retailer partnered with creative agency Wieden+Kennedy London on the advert which features a skier going “off-piste on an alpine adventure to gift different”.
The full one-minute long ad will only be available to watch online.
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