M&S has launched its second Christmas advert following “great customer and colleague response” to its first ‘Go Jumpers’ advert.
The advert is set to the same soundtrack as its first advert released earlier this month – House of Pain’s Jump Around – but the dancers are now wearing the new range of pyjamas rather than jumpers.
M&S said it had not originally planned on a second advert but the response from its customers and staff was “great” and it now expects to sell around 4 million sets of pyjamas – as well as 5 million jumpers.
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