The campaign centres on two sisters, shown in their 1980s childhood and in the modern day.

Viewers are taken through how the sisters celebrated Christmas together as children, and how their family traditions are echoed in 2017.

It cuts through the stresses of planning and to-do lists felt by adults in the run-up to the big day to celebrate the pure joy of the Christmas period.

House of Fraser chief marketing officer Paddy Earnshaw said: “The sense of merry childhood excitement – especially welcome after the global challenges of 2017 – will be brought to life in the 59 House of Fraser stores nationwide.

“This year, we’d love our customers to think back to Christmas growing up and recapture some of that excitement with the House of Fraser ad. We’re aiming to rekindle that childhood nostalgia and help our customers end the year on a high, with a good old-fashioned Christmas.”

In partnership with FacebookFacebook logo for Christmas campaign