Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
The advert depicts a traditional festive scene, which then shows a couple in the throes of passion and a women wearing Ann Summers lingerie.
Following the premier last night, the ad will be shown across channels over the next week. It will be aired at two time slots, with the 20-second ad played after 9pm and the 30-second ad played post-11pm.
In the later time slots, viewers will be directed to a longer uncut version of the ad online.
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Video: Ann Summers Christmas advert is its "sexiest TV ad ever"