UK Christmas shopping budgets to increase as customers return to stores

Regent Street Christmas

UK consumers intend to spend an average of £6 more on Christmas this year and would prefer to buy gifts and food in-store, according to new research from Deloitte.

In its annual Christmas Survey, Deloitte found that UK shopping budgets for the festive season this year are due to increase by an average of £6, to £567 – a 1.3% increase from the previous year. This compares to an average European festive budget of £395.

Of that £567 average spend, the majority of consumers will set aside £299 for presents, £143 for food and drink, £63 on socialising and a further £62 on travelling.

The Deloitte survey also found that, despite the increasing penetration of online retail sales, 60% of consumers still intend to buy Christmas presents on the high street and in-store. That was followed by 41% of presents bought online without physical stores, and 27% of present bought through click and collect.

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