Pre-Christmas discounting by retailers hits record levels

christmas shoppers

Discounting by retailers has hit an unprecedented level in the run-up to Christmas and even deeper price cuts are expected.

Discounting stands at 43.8% across retail – 0.2% more than the same time last year – and could exceed 50% by Christmas Eve for the first time, research by Deloitte has found.

Deloitte said a combination of mid- and end-of-season autumn sales running into December, along with a record Black Friday promotion, “set the precedent for deepest-ever pre-Christmas discounting”.

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