B&Q launches Christmas TV ad campaign

The advert aims to encourage consumers to “decorate and titivate” their homes, along with their family and friends, in time for Christmas day.

The advert, which carries the strapline ‘Make it Perfect’, was created by McCann Erickson and is soundtracked by Crosby, Stills and Nash’s ‘Our House’ sung by Hazel Tratt.

B&Q’s head of advertising Ruth Harrison-Wood said: “We want our customers to know we are here to help with getting the home ready for Christmas this year. Christmas is often a stressful time and with too much going on, people can often forget what it’s really about.

“This advert is all about the feel good factor, that family scene that we are all familiar with and the satisfaction we all get from making improvements to our homes and the lives of our families. And, of course that extra little titivation to get your home perfect, this year.”