Deep dive: A Covid Christmas – how consumers will spend, shop and celebrate

Much like the rest of 2020, this Christmas will be like none in recent memory. With the country now in recession and the coronavirus pandemic still restricting many aspects of people’s lives, Retail Week asks how, where and on what shoppers are likely to spend this Golden Quarter, along with insights and predictions from leading retailers and industry analysts.

Much like the rest of 2020, this Christmas will be like none in recent memory.

The ongoing coronavirus pandemic has ushered in a unique and highly challenging set of circumstances for retailers and shoppers alike – from the ‘rule of six’ limiting social gatherings to new regulations preventing shoppers entering crowded stores and even browsing and trying on clothes.

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