By Leanne Carr2019-11-08T07:00:00
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
The advert – directed by Jake Nava, who directed Beyoncé’s Single Ladies music video – features people putting on their Christmas jumpers and dancing to House of Pain’s track Jump Around.
The 60-second ad is in line with M&S’ clothing strategy to broaden its appeal to the whole family – even the dog, which can be seen wearing its own Christmas jumper.
During the casting process, M&S staff were encouraged to audition. Monique Joseph, café manager from its Marble Arch store, was selected and can be seen dancing throughout the video.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.