By Leanne Carr2019-11-08T07:00:00
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
The furniture retailer’s advert shows ornaments and objects coming to life to taunt the family for having a rundown house. The mum, dad and daughter spruce up their home with Ikea products to “silence the critics once and for all”.
The 90-second ad is deliberately going against the grain and features an original grime song by D Double E.
Ikea UK and Ireland country marketing manager Sarah Green said: “Our first Christmas advert focuses on the phenomenon of ‘home shame’ – encouraging people to overcome the negative voices in their head holding them back from opening up their homes.”
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.