By Hugh Radojev2019-11-05T16:24:00
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
The frozen-food specialist’s new festive ad features “bespoke animations created for the supermarket” as well as characters from the original film including Elsa, Sven the reindeer and Olaf the snowman.
The advert premiered on ITV last Friday and aired ahead of the release of Frozen 2.
Alongside the advert, Iceland has launched an exclusive Frozen 2 range, including a Jumbo Olaf toy and a host of themed food offerings such as Frozen 2 french fries and icicle lollies.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.