The frozen-food specialist’s new festive ad features “bespoke animations created for the supermarket” as well as characters from the original film including Elsa, Sven the reindeer and Olaf the snowman.

The advert premiered on ITV last Friday and aired ahead of the release of Frozen 2.

Alongside the advert, Iceland has launched an exclusive Frozen 2 range, including a Jumbo Olaf toy and a host of themed food offerings such as Frozen 2 french fries and icicle lollies.