In the first in a series of adverts, the discounter mocks Coca-Cola’s iconic red truck campaign.

Kevin the Carrot’s self-branded orange truck is seen driving through a snowy road before the camera reveals the character at the wheel of the lorry.

But an avalanche hits the vehicle, causing it to career off the road and finish the advert hanging precariously over a cliff edge.

The ad ends with the hashtag #SaveKevin, teasing at further adverts to come in Aldi’s festive campaign.

The first advert aired on ITV at the weekend.