All Christmas adverts articles – Page 12
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Analysis
Comment: Grocery superstores will be the big losers this Christmas
Prospects for Christmas are okay, not great, and look gloomy for grocery superstores.
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Analysis
Christmas in July: Top 10 health and beauty picks for 2014
Beauty is always big at Christmas as party-goers complement their new outfits with hair, skin and nail products and the usual sparkly eye shadows.
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Opinion
Retail surgery: When should ecommerce executives start planning for the golden quarter?
When is the right time for ecommerce executives to start planning for the golden quarter?
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Analysis
Analysis: Is Marks & Spencer’s latest starry ad enough to win back shoppers?
The photographer’s Annie Leibovitz. The models are a mix of successful, inspirational and well-known faces from actress Emma Thompson to Baroness Lawrence, the mother of murdered teenager Stephen.
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Analysis
Oracle Retail Week Awards: From multichannel to ads, John Lewis stands out
John Lewis wins both the Postcode Anywhere Multichannel Retailer of the Year and the Nasa Marketing/Advertising Campaign of the Year.
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Opinion
Comment: What can retailers learn from YouTube's most popular ads in 2013?
On a very simple level we all need to understand why people use YouTube, what they view and why they share.
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Analysis
Analysis: What’s in store at retail trade fair EuroShop?
The triennial store fest that is EuroShop is almost upon us once more. John Ryan reports on the must-sees of this event.
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News
Video: Bargain Booze launches Christmas TV ad centered on scotch eggs
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs.
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Analysis
Video: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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News
The Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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Opinion
Comment: It's too early to call Christmas just yet
Late last month I was asked to present to a German company on the latest retail trends and developments from around the world.
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Analysis
Infographic: Which Christmas ads generated the most awareness?
Which retail Christmas ads generated the most buzz? Data from YouGov’s Brandindex highlights whose ads worked and who didn’t.
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Opinion
Comment: What ‘I’m a Celebrity’ can teach retailers
Nothing says it’s nearly Christmas like settling down in front of a roaring fire, switching on the telly and watching minor celebrities getting covered in cockroaches.
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Analysis
Analysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
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Analysis
Infographic: Retail Christmas ads - social media reaction
This year’s crop of retail Christmas ads met with varying degrees of success on social networks. Retail Week analyses the reaction to the ads.
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Opinion
Comment: Majestic Wine sparkles - can other retailers do the same this Christmas?
Majestic Wine’s interim results showed their customary sparkle as sales and profits advanced again.
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News
John Lewis launches competition for aspiring singer to star in Christmas ad
John Lewis has launched a competition to give one member of the public the chance to record a version of the track featured in its popular festive advert, for a special live edition of the commercial on Christmas Day.
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Analysis
Campaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
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Opinion
Comment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
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News
Oddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.