Chris Baker
Chris Baker is the author of Obsolete: How Change Brands are Changing the World, co-founder of Serious Tissues and Change Please and consults with a range of brands.
OpinionâThe natural advantage of established brands has been smashed to smithereensâ
âChange brandsâ are some of the fastest growing globally and demonstrate that whatâs good for the world can be good for business. Retailers should make the most of the opportunity, argues expert author Chris Baker