
Chris Baker
Chris Baker is the author of Obsolete: How Change Brands are Changing the World, co-founder of Serious Tissues and Change Please and consults with a range of brands.
- Opinion
‘The natural advantage of established brands has been smashed to smithereens’
‘Change brands’ are some of the fastest growing globally and demonstrate that what’s good for the world can be good for business. Retailers should make the most of the opportunity, argues expert author Chris Baker