Interview: Entrepreneur Wayne Hemingway on his new ‘purposeful shopping’ venture


Source: Jannine Newman

Queues out the door, thronged tills, DJs. There was all the pazzazz of a flagship store opening but the excitement was not for one of fashion’s big names. It was for the opening of Charity Super.Mkt, labelled the first multi-charity preloved fashion department store.

Surely it is a sign of the times when a charity shop opening in one of the UK’s best-known shopping centres draws crowds and makes a splash.

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