The retailer tested the new look at its Cologne store and it is understood to have proved a big hit, racking up double-digit sales increases.
Jinglers, which is an in-house brand aimed at the middle-aged and older shopper, is a central part of C&A’s casual-wear offer.
The retailer recorded an 8 per cent increase in turnover to 5.6 billion (£4.26 billion) in the financial year to February 2007. It has set a sales target of 6 billion (£4.56 billion) for the present year.
The new-look areas have been created by C&A’s in-house team, working in collaboration with UK visual merchandising consultancy Visual Thinking. The format features new display methods, a revised layout and more contemporary graphics.
After the roll-out in Germany, it is possible that the trial may be extended to other countries in which C&A trades, principally in Eastern Europe.
As well as opening an undisclosed number of stores in Eastern Europe in 2007, the retailer entered China with four shops in Shanghai.
Neither C&A nor Visual Thinking were available to comment on the plans.
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