Value family clothing retailer C&A is poised to roll out a revamped look for its Jinglers jeans areas in Germany after a successful trial.

The retailer tested the new look at its Cologne store and it is understood to have proved a big hit, racking up double-digit sales increases.

Jinglers, which is an in-house brand aimed at the middle-aged and older shopper, is a central part of C&A’s casual-wear offer.

The retailer recorded an 8 per cent increase in turnover to 5.6 billion (£4.26 billion) in the financial year to February 2007. It has set a sales target of 6 billion (£4.56 billion) for the present year.

The new-look areas have been created by C&A’s in-house team, working in collaboration with UK visual merchandising consultancy Visual Thinking. The format features new display methods, a revised layout and more contemporary graphics.

After the roll-out in Germany, it is possible that the trial may be extended to other countries in which C&A trades, principally in Eastern Europe.

As well as opening an undisclosed number of stores in Eastern Europe in 2007, the retailer entered China with four shops in Shanghai.

Neither C&A nor Visual Thinking were available to comment on the plans.