Campaign of the week: Wiggle, Tour de France

Didi the Devil has turned up to most Tour de France events since 1993

You’d expect the online cycling retailer to make the most of the Tour de France, and Wiggle is going all out for the event.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.