Campaign of the week: Tesco, Ever Wondered Who Picks Your Groceries?

Tesco’s ad features a Viking selecting products for an online customer

Tesco has started 2013 with the multichannel bit between its teeth, first poaching House of Fraser ecommerce boss Robin Terrell and then revealing a new dotcom store in Crawley.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.