Boots is out to make a splash this summer with a new identity for the£30 million natural beauty brand Botanics, and the launch of its first trendy swimwear collection.
The retailer has repackaged the 180-strong Botanics range, added a dozen lines and plans to develop Botanics hair dyes.
Boots also aims to be a one-stop travel shop, and plans dedicated travel accessories areas, branded Go, stocked with 40 holiday essentials.
The retailer has teamed up with celebrity stylist Jay Hunt, of Would Like of Meet fame, to put together its first 'credible' fashion swimwear range.
The collection includes exclusive product from Naf Naf and Cosmopolitan.