Vibrators may soon be on sale alongside face cream as Boots seeks to appeal to young women
Boots is understood to be in talks with condom maker Durex to sell sex toys in its stores.

The health and beauty retailer is negotiating a deal with Durex to sell its Play product range, which includes massage oils and vibrators.

Boots is considering the lines in an effort to maintain its appeal to female shoppers. The market for sex toys among women has grown steadily over the past five years, with the success of TV shows such as Sex in the City and brands such as Ann Summers.

Boots, which recently canned a number of healthcare services, is seeking to develop its core market of female shoppers, who are the biggest buyers of health and beauty products.