Shop Direct has bolstered the autumn edition of the Additions Direct catalogue with Boots electricals products and clothing from Oasis.
The latest catalogue includes Oasis fashions in sizes eight to 20 - sizes 18 and 20 are not available on the high street.
Boots first teamed up with the Barclay brothers-owned home shopping business to distribute the spring/summer catalogue. The Boots spread in the autumn edition showcases a range of 60 small electricals.
'The initial trial with Boots exceeded our expectations, and we are delighted to be extending the deal to more stores and with Boots products,' said Shop Direct managing director Linda Green.
The relationship has helped fuel runaway sales growth of 30 per cent a year at the£200 million turnover catalogue, with average order values also nearly doubling.
Shop Direct is the former GUS home shopping business, with star brand Argos Additions renamed Additions Direct at the end of the co-marketing agreement.
Boots has agreed to increase the number of stores stocking the autumn catalogue to 400 when it launches on July 19. The latest edition will be supported by a three-week advertising blitz on phone booths within 200 yards of participating stores.
Separately, Barclays-owned Littlewoods Home Shopping has poached Mothercare head of brand design Justine Manley for the post of creative director at the Littlewoods Even More catalogue.
No comments yet